Learn from the Pros: Ian Poulter Twitter and why he does it.
Take a Lesson from the Pros – Why Social Media Is Good for Golf Courses and Golfers Watch the Golf Channel today, and you will continually hear from pros like Ian Poulter, Bubba Watson, Stewart Cink and many others talk about their Twitter accounts. They often brag about the amount of followers they have and even post updates in the middle of a tournament! Why is social media so important to them that they go as far as posting online while on the course, when they are supposed to be focused on executing their next shot and winning the...
read moreFeatured Monthly Article in the Florida Golf Central Magazine!
We are excited to announce that Golf Club Media is now contributing a monthly article about Social Media and Golf to the Florida Golf Central Magazine!In this article we will be talking about everything that relates to social media in the golf world. We will cover topics from what the tour professionals are tweeting to the latest strategies employed by the most successful golf course social media marketers. We are extremely excited to be a part of Florida Golf Central’s long standing position as the only Florida Golf Travel Magazine...
read more3 Steps to Easily Create a FREE Customized Clickable Facebook Welcome Page
Creating a “Welcome” or “Landing Page” on your Facebook page for your business is much easier than you think and it can be FREE! There is no need to have any coding knowledge. Everything you need is just a Google search away. In this blog post I will explain the 3 steps and links you need to easily create a customized and professional looking Facebook welcome page. Step 1: Create an Image File Step 2: Utilize http://www.photobucket.com and http://www.image-maps.com to host and map links in your image Step 3: Add...
read moreWhy Less Facebook Fans May Be Better!
Would you rather have 5 best friends – people you can count on when you are in need – or 100 friends that tend to be more acquaintances and would only show up to help you move if you provided beer and dinner? I know my answer would definitely be 5 best friends. These friends will support me, encourage me and back me on anything I do. I know that if I had a business, these friends would be advocates and care enough about me to spread the word about how great I am. Now think of this in terms of facebook fans. So many businesses focus on...
read more6 Daily Steps to Managing Your Social Media Marketing
So now you have a Facebook and a Twitter page and you don’t know what to do now. Below is our basic 6 step daily process that you must go through to fully utilize your Social Media platforms and build on your brand. 1. Decide what content you want to share, then Tweet and Post it on Twitter, Facebook and other networks you use. This can be a blog you just wrote, some interesting information you found on the internet, a current event about golf or your industry, a joke, a quote, just about anything that will be of interest to your...
read moreSelling in Social Media – How to “Boil the Frog”
I’ve seen it a thousand times. A manager decides to get modern with their marketing strategy and creates a facebook and twitter page. The next step is they send a request to their friends and a few others to like their page or follow them. Their fan count then reaches 50 or 100 and they start blasting status updates and tweets for about two months until they realize a minimal increase of fans. They then get discouraged and stop using Social Media. Where did these managers go wrong? Selling VS. Conversating Social Media is not an...
read more7 Great Social Media Infographics
In honor of Social Media day, I have posted a few history of social media infographics and a couple of other interesting application specific ones as well. Just Click on the images to enlarge them. 1. History of Social Media - socialcommercetoday.com 2. History of Social Media -One Lily Creative Agency 3. The History of Online Social Networking - socialmediatoday.com 4. Social Media Monitoring -www.flotown.com 5. History of advertising on Facebook – www.mashable.com 6. The value of being LinkedIn –...
read moreState of the Golf Industry and why Social Media is needed
The Golf Industry has been characterized as stagnant and no growth. According to industry experts like Pellucid Corp, there was a 4% decline in greens fee revenue for 2010. The biggest segment losers were Lower Income – down 11%, and the 18 to 34 age group, down 6%. The main cause of these problems is an oversupply of courses and the economic recession. NGF circulated a newsletter in 2009 stating that despite more than 800 closures of golf courses nationwide between 2000-2009, golf course supply actually increased by more than 500 18-hole...
read moreWhat is Golf Club Media?
What is Golf Club Media? Golf Club Media is a social media consulting firm that offers a full solution for social media marketing. So the next question for some would be what is social media? Social media is media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.1 Many Businesses today have Facebook, Twitter, and LinkedIn accounts, and even post the badges or ‘like’ buttons on...
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